The Waukesha & Pewaukee Convention and Visitors Bureau (WPCVB) is conducting a tourism brand study to become a more aggressive competitor in the current marketplace by unveiling a brand identity that increases awareness and interest of our destination. It is our intent to construct a cohesive brand promise utilized within the three market segments we serve: meetings and conventions, leisure and sports.
As Waukesha & Pewaukee has grown throughout the past several years, increasing its tourism product offerings, we feel now is the time to develop an identity that we can market effectively and maximize the economic return within the community. The WPCVB anticipates that our tourism destination partners will recognize a stronger economic impact because of this branding process and will have a better understanding of the value of the CVB within the community and more specifically, directly to their business.
Our goals for the tourism brand study are to: conclude a key component within our destination that draws visitors; to develop a distinct brand identity and unique brand strategy that provides differentiation within the tourism industry; as well as the ground work for the brand to further develop for years to come.
Check back frequently, we will post updates throughout the brand study process to share with you!
Press Releases
Press Release Issued: 29 June, 2011 Waukesha & Pewaukee CVB Awarded State Tourism Grant Waukesha & Pewaukee, WI - The Waukesha & Pewaukee Convention and Visitors Bureau (WPCVB) was awarded a Brand Development Joint Effort Marketing (JEM) Grant from the WIsconsin Department of Tourism to further increase economic growth through active promotion and development of the area as a major tourism destination. The WPCVB is an economic development organization which attracts overnight visitors in the convention, leisure and sports tournament markets through sales, marketing and destination development. Read More>>
What People Are Saying
12 August, 2011 Waukesha & Pewaukee Travels NorthStar Destination Strategies' team trip to Waukesha & Pewaukee, one of their newest community branding clients. Read More>>
01 July, 2011 Waukesha Organization Recieves Tourism Grant Waukesha & Pewaukee Convention and Visitiors Bureau to conduct tourism brand study. Read More>>
